Introduction to SEO

How it works

Keywords and Phrases

The Text


In the Head




Keywords and Phrases

One of the primary elements that search engine robots use to determine page rank are the keywords and phrases that are used on a Web site's pages. Contrary to what some people think, there is no great secret to keywords.

Keywords and phrases are words and terms that people use when they make a search. Here are some examples:

Let's say that you are looking for a local Italian restaurant.

If a restaurant Web site uses words, terms, and phrases that are specific, or "key," to the cooking of northern Italy, it should come up higher in the rankings. Such terms are likely to be:

Keywords and phrases are integrated into several parts of the Web page.

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