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Since the development of social media, a variety of companies and organizations have studied how to best harness social media networks such as Twitter and FaceBook. These applications let these entities share information among their followers and customers. The development of new and creative innovators and apps expands the possibilities of social engagement. It would be a mistake for librarians to discount the variety of social media tools and apps available for sharing and discovering information. These applications can also be used for studying patrons' interests, networking with other information professionals, and creating content.
Perhaps the most significant tools for library staff to utilize include social news aggregators like Paper.li or Flipboard, which allow you to curate content relevant to the interests of your patrons. These tools provide a good starting point and can play a big role in developing a successful social media platform for your library by allowing you to build your audience. Websites or apps that allow you to study audience patterns, such as sharing and "liking," enables you to curate relevant content and develop successful programming for your patrons.
Whether you want to research how social media is used within the library community, discover new tools for networking with other librarians and information professionals, or create online or physical content for your patrons, our suggested articles, websites, and reading materials can help you get started.
Help is available! Contact Carol Anne Germain, Subject Librarian for Information Studies, at firstname.lastname@example.org or stop by during her office hours, held in Draper 141A on Tuesdays and Thursdays from 7-9.
Blog Created By: Kristen Thornton-De Stafeno
Image Credit: Kristen Thornton-De Stafeno